M^cMillan is proud to announce that its work on Eastwick’s (now Hotwire PR) brand overhaul was awarded silver at last night’s Transform Awards North America. Our achievement at the awards recognizes our excellence in rebranding and brand development.

The awards consistently set a stronger benchmark for work in brand development while reflecting the growing significance of brand in strategic corporate communications. The corporate brand—and its implementation, positioning, and creativity—has become one of the most valuable assets a business owns.

Established seven years ago in Europe, the Transform Awards has evolved into a global celebration of the indispensable talent that exists within the branding sphere. Since the launch of Transform magazine in April 2014, the global publication has led the way in reporting on those leading the way in both creative and strategic branding. With shortlisted companies from all over the United States and Canada, this evening has proved there is much to be celebrated in North America.

M^cMillan CEO and Chief Creative Officer Gordon McMillan said, “We love to do the work, but we’d be lying if we didn’t say it is exceptionally gratifying that peers in our industry also concur with its quality. Thanks, Transform Awards!”

One of the judges said, “It was great to see everything, from schools to packaging manufacturers and household names. And it was an honor to judge this second year of Transform Awards in North America, as it gave me the opportunity to read some amazing work, and [I] was truly impressed by the quality and diversity of the projects. The winners should be proud, as their submissions represent some of the most innovative brand strategy and creative work in the industry.”

To see more of our award-winning work, visit mcmillan.com/work.