BRAND | DFIN
BUILDING CONFIDENCE
McMillan rebrands financial services veteran for the documents-to-data revolution.
WATCH THE BRAND VIDEO
Challenge
Donnelley Financial Solutions needed a complete makeover – to stop being known as "the friendly printer people" and be viewed as a leader in regulatory risk and compliance solutions.
Insight
Businesspeople—particularly those in finance—need confidence in a world where regulations and technology continually outpace each other.
Solution
We gave them a new street name, corporate and product messaging all wrapped in a completely new brand design system.
THE MOMENT
A Site Built for Thought Leaders
McMillan rearchitected and redesigned DFIN's corporate website, optimizing the experience for a very mobile, global audience. Read the detailed case study here.
![](https://images.prismic.io/mcm-website/0d5268f55b4ce77b0bf754464b031b7e5637db7c_dfin8.jpg?auto=compress,format)
![](https://images.prismic.io/mcm-website/a528baaa4847de53b25369c9c444709b728ea744_exterior_sign_v2compress.jpg?auto=compress,format)
![](https://images.prismic.io/mcm-website/7be37bacfa1ed44b158ca05203c3ea169b6bd7d5_business_cards.jpg?auto=compress,format)
![](https://images.prismic.io/mcm-website/a43a87275a03ebf6ff07ab64bd103caa271f649a_lanyard.jpg?auto=compress,format)
![](https://images.prismic.io/mcm-website/4823eab6d9034d432d90262b6a1b64682a184004_swag_bundle.jpg?auto=compress,format)
A Clear Path Forward
Inspired by the “D” in the DFIN logotype, the Journeyline is a bespoke storytelling device that illustrates the client’s path to success.
![](https://images.prismic.io/mcm-website/fd00f65b34254a741a317d89eb4d2714538152b1_journeyline.jpg?auto=compress,format)