BRAND | DFIN

BUILDING CONFIDENCE

M^cMillan rebrands financial services veteran for the documents-to-data revolution.

WATCH THE BRAND VIDEO

Challenge

Donnelley Financial Solutions needed a complete makeover – to stop being known as "the friendly printer people" and be viewed as a leader in regulatory risk and compliance solutions.

Insight

Businesspeople—particularly those in finance—need confidence in a world where regulations and technology continually outpace each other.

Solution

We gave them a new street name, corporate and product messaging all wrapped in a completely new brand design system.

An Assertive New Name

Shrinking the street name from 27 to just 4 characters makes a bold statement about the evolution of DFIN and its brand. We appropriated its stock symbol, which was familiar to its financial services clients, which led to unusually fast adoption of the new name.

THE MOMENT

A Site Built for Thought Leaders

M^cMillan rearchitected and redesigned DFIN's corporate website, optimizing the experience for a very mobile, global audience. Read the detailed case study here.

A Clear Path Forward

Inspired by the “D” in the DFIN logotype, the Journeyline is a bespoke storytelling device that illustrates the client’s path to success.

Let’s talk about how M^cMillan can help elevate
your brand and customer experience.

Get in touch

BRAND | DFIN

BUILDING CONFIDENCE

M^cMillan rebrands financial services veteran for the documents-to-data revolution.

Challenge

Insight

Solution

An Assertive New Name

THE MOMENT

A Site Built for Thought Leaders

A Clear Path Forward

Let’s talk about how M^cMillan can help elevate
your brand and customer experience.

Next

DFIN DIGITAL

BRAND | DFIN

BUILDING CONFIDENCE

McMillan rebrands financial services veteran for the documents-to-data revolution.

Challenge

Insight

Solution

An Assertive New Name

THE MOMENT

A Site Built for Thought Leaders

A Clear Path Forward

Let’s talk about how McMillan can help elevate your brand and customer experience.

Next

DFIN DIGITAL

M^cMillan rebrands financial services veteran for the documents-to-data revolution.

Let’s talk about how M^cMillan can help elevate
your brand and customer experience.